Thursday, May 9, 2019

Good Intentions, Funny Results



The above photo is some brie cheese from France which I purchased at a grocery store in Houston, TX.  The English translation of "Ile de France" is "Island of France."  Having a large passenger ship associated with the Island of France is an apparent obvious association.  The truth is that Ile de France is like a state or province in north central France (surrounding Paris) and is at least 100 miles from any body of water capable of handling a large sea going vessel.  The first time I saw this product I literally chuckled out loud in the store.  By the way, the cheese is pretty good.  A word of advice to the marketing department--do a little research making sure what you are presenting doesn't just sound nice but is correct and appropriate.

No comments:

Post a Comment